一、摘要 Executive Summary
【金象双耀奖 — Twin Radiance Awards】是由威省金银饰品商业公会（PWGS）主办的年度珠宝产业颁奖盛典,旨在表彰亚洲珠宝产业链中最具潜力的新晋力量与最具影响力的行业标杆。首届颁奖礼设两大奖项:【新晋双耀品牌奖 Rising Star Award】与【卓越双耀企业奖 Industry Icon Award】,参选范围涵盖珠宝品牌及整个产业支持链——包括设计师、宝石与原料供应商、制造与镶嵌工坊、检测认证机构、零售、电商服务商与有关黄金珠宝供应链的商家也欢迎提名等。
The Twin Radiance Awards is an annual jewelry industry awards ceremony hosted by PWGS, aiming to recognize the most promising emerging forces and the most influential industry benchmarks in the Asian jewelry industry chain.
The inaugural awards ceremony features two main categories: the “Rising Star Award” and the “Industry Icon Award.” Eligibility is open to jewelry brands and the entire industry support chain—including designers, gemstone and raw material suppliers, manufacturer and setters, metals testing and certification institutions, retailers, e-commerce service providers, and businesses related to the gold and jewelry supply chain.
二、品牌故事与命名理念 Brand Story & Name Rationale
作为扎根于马来西亚、辐射亚洲的行业盛事，“金象双耀奖”以「象」为名，取其在区域文化中象征的尊贵、力量、智慧与吉祥，更借由其“包罗万象”与“万象更新”之意，致敬马来西亚海纳百川的多元文化与珠宝全产业链的繁荣图景——从新锐设计师、原料商、制造工坊到零售电商，皆汇聚于此。
本届奖项在奖座设计上将其提炼为极具现代珠宝几何美学的流线艺术意象。奖座两侧流畅舒展、向上延伸的双弧，绝妙地勾勒出大象扬起象鼻与象牙的宏大气势，象征着产业蓬勃向上的生命力；底座中心更巧妙镶嵌一颗璀璨瞩目的多面切面宝石，直击珠宝全产业链的工艺内核。这一“化具象为神韵”的设计，既彰显了珠宝产业的贵金属底蕴，亦确立了以马来西亚为行业风向标的亚洲区域身份与高奢美学。
双耀 Twin Radiance 【双耀】代表两道交汇的光芒：一道是正在升起的新星——明日的品牌与人才；一道是已经照亮行业的标杆——今日的领军企业。两光交相辉映，寓意产业薪火相传、共同闪耀。活动主题语「双光齐耀，领航未来」正是这一精神的最佳诠释——当新生力量与行业巨擘并肩同耀，整个产业便得以共同领航前行。
As an industry flagship event rooted in Malaysia and radiating across Asia, the “Twin Radiance Awards” derives its name from the brilliance of dual forces rising together, symbolizing solidarity, mutual prosperity, and limitless power within the regional heritage. It embraces the profound philosophy of “reciprocal brilliance” and “perpetual renewal,” paying a grand tribute to Malaysia’s inclusive, multicultural tapestry and the flourishing ecosystem of the entire jewelry supply chain—seamlessly uniting visionary designers, raw material suppliers, manufacturing ateliers, and e-commerce retailers under one grand stage, shining together like twin stars.
This year’s award design distills this into a streamlined artistic imagery of modern jewelry geometry. The sleek, upward-extending dual arcs on either side brilliantly trace the magnificent silhouette of two intertwining beams of light ascending in unison, symbolizing the industry’s vibrant, ascending vitality and the infinite possibilities of a win-win future.
A dazzling, multi-faceted gemstone is cleverly set at the center of the base, directly addressing the core craftsmanship of the entire jewelry industry chain. This design, “transforming the concrete into the spiritual,” not only highlights the precious metal heritage of the jewelry industry but also establishes Malaysia’s status as an Asian regional leader in high-end aesthetics.
“Twin Radiance” stands for two lights: the rising star — tomorrow’s brands and talents; and the icon already illuminating the industry today. Together they signify continuity and shared brilliance across generations of the trade. The awards tagline “Twin Lights Ignite, Industry Unites” captures this spirit — when emerging forces and industry leaders shine together, the whole industry moves forward as one.
三、愿景与目标 Vision & Objectives
• 树立区域权威：将金象双耀奖打造为亚洲珠宝产业最具公信力的年度荣誉。
• 发掘新晋力量：为新品牌、新设计师与新企业提供区域曝光与成长平台。
• 表彰产业贡献：肯定整个产业链——而不仅是品牌——的卓越与传承。
• 扩大海外招：吸引泰国、新加坡、印尼、越南、菲律宾等市场的优质参选单位，提升 PWGS 的区域影响力。
• 促进商业连接：借颁奖之夜促成品牌、供应链与买家之间的高端社交与合作。
• Establish the awards as Asia’s most credible annual jewellery industry honour.
• Spotlight emerging brands, designers and enterprises with region-wide exposure.
• Recognise excellence across the full value chain, not only consumer brands.
• Recruit quality participants from Thailand, Singapore, Indonesia, Vietnam, the Philippines and beyond, extending PWGS’s regional reach.
• Create high-level networking between brands, suppliers and buyers on awards night.
四、奖项设置 Award Categories
1. 新晋双耀品牌奖 Rising Star Award
• 定位：表彰成立时间较短、但已展现出卓越设计力、创新力或市场潜力的新晋单位。
• 参选资格：成立至少三至五（3-5）年之珠宝品牌、设计师工作室、或产业链新创企业(供应、制造、科技、服务等)、在亚洲地区注册或主要营运。
• 提名人/企业主资历标准：若企业成立未满三(3)年，但企业创始人/主要拥有者在珠宝及黄金产业内拥有超过三（3）年的资深行业经验，并获得符合资格的行业专家/协会之提名推荐，亦具备同等参选资格。此举旨在全面发掘并保留行业内极具潜力的卓越人才。
• Positioning：Honours newer entrants demonstrating outstanding design, innovation or market potential.
• Eligibility: Open to jewellery brands, designer studios or industry start-ups (supply, manufacturing, technology, services) established at least three (3-5) years and maximum (5) years of business operation, registered or primarily operating in Asia or China.
• Nominator / Entrepreneur Experience Track: If the company is established for less than three (3) years, but the founder/owner possesses more than three (3) years of proven experience within the jewelry and gold industry, and is officially nominated by qualified industry experts or associations, the entry will be fully eligible. This is to ensure no budding talents or exceptional new enterprises are missed.
2. 卓越双耀企业奖Industry Icon Award
• 定位：表彰长期深耕、对珠宝产业发展有重大贡献并具行业引领地位的企业或机构。
• 参选资格营运至少五（5）年以上之珠宝品牌、制造商、供应商、检测认证机构、行业服务机构等；在亚洲具实质业务与行业影响力。
• Positioning: Honours established enterprises or institutions with sustained, significant contribution and leadership in the jewellery industry.
• Eligibility: Open to brands,manufacturers, suppliers, certification laboratories and industry service providers with minimum five (5)+ years of operation and substantive business and influence in Asia.
产业链全覆盖 Full Value-Chain Coverage
两大奖项均不限于珠宝品牌。以下类别单位皆可参选：
• 珠宝品牌与零售商
• 独立设计师与设计工作室
• 宝石、珍珠、贵金属及原料供应商
• 制造、镶嵌与加工工坊
• 检测、鉴定与认证机构
• 产业服务商(电商、物流、保险、培训、科技等)
Both awards are open beyond consumer brands to the following segments:
• Jewellery brands & retailers
• Independent designers & studios
• Gemstone, pearl, precious metal & material suppliers
• Manufacturers, setters & workshops
• Testing, appraisal & certification laboratories
• Industry service providers (e-commerce, logistics, insurance, training, technology)
五、参选与评审机制 Entry & Judging Framework
提名报名费 Nomination & Application Fee:
• 每项奖项提名需缴付 RM 1,000 / USD300 的报名与审核行政费（不可退还）。
• 【谢礼与落选保障机制】： 为答谢各界商家的积极参与，并确保所有支持单位的权益，若参选单位未能通过初审入围，或入围后最终未能获得正式奖项，该单位所缴付的 RM 1,000 / USD300 申请费将自动全额兑换为两（2）张「Twin Radiance Awards 颁奖之夜」的晚宴入门票（总价值达 RM 1,000/视席位级别而定）。我们诚挚邀请所有勇敢展现才华的行业伙伴亲临现场，共襄盛举。
• A non-refundable fee of RM 1,000 is required for each award nomination to cover the registration and preliminary screening administration.
• [Value Guarantee & Appreciation Mechanism]: To appreciate the active participation of all industry players and safeguard their interests, if an applicant fails to pass the preliminary screening or is shortlisted but does not eventually win the award, the paid RM 1,000 application fee will be automatically converted into two (2) complimentary Gala Dinner admission tickets for the “Twin Radiance Awards” (equivalent value of RM 1,000). We cordially invite all visionary talents to join us at the grand gala and network with regional leaders.
得奖者认购与媒体权益包 Once Awarded — Winner Package Fee:
• 一旦经独立评审团决议并正式荣获该奖项，得奖单位需缴付 RM 8,888 / USD2,300 以获取以下全方位的顶级得奖荣誉、专访拍摄、VIP 晚宴桌 1桌（价值 RM3,000）、高价值实体特刊印刷及全媒体矩阵宣发之至尊特权（Privilege）：
• 官方荣誉奖座与证书： 获得专属定制的 【金象双耀奖】官方高奢流线艺术奖座及荣誉证书。
• 星洲日报专访： 包含专业的全媒体访问与拍摄，并由专业编辑团队为您精心准备与润饰专访文案。该专访将以高规格发布于全马最大华文媒体《星洲日报》电子报（Sin Chew Daily eNews）及相关数码新闻平台。
• 官方专题特刊： 得奖企业将获《星洲日报》专业采访，并收录于官方出版的【金象双耀奖】特刊，以精美排版及高品质印刷发行，成为企业极具价值的品牌宣传与权威媒体背书。
• 社交媒体全网轰炸： 在 PWGS 官方及各大行业主流社交媒体平台（Facebook、Instagram、小红书等）进行全方位的得奖者独家多媒体内容推送，实现品牌声量最大化。
• Once officially selected and designated as an award winner by the judging panel, a premium package fee of RM 8,888 is applicable to secure the supreme privileges of comprehensive winner’s honours, high-production interviews, VIP dinner table x 1table (worth RM3000) high-value physical magazine publication, and a regional media marketing array:
• Official Trophy & Citation: Presentation of the exclusively designed, high-luxury Twin Radiance Awards fluid art trophy and an official certificate of honour.
• Sin Chew Daily Exclusive Feature: Award recipients will receive a professional multimedia interview conducted by Sin Chew Daily, including interview coverage, photography and editorial production by its professional editorial team. The feature story will be published on Sin Chew Daily eNews, Malaysia’s leading Chinese-language news platform, as well as across its official digital media channels.
• Official Twin Radiance Awards Special Publication: Award recipients will also be featured in the official Twin Radiance Awards Special Publication. Professionally edited, elegantly designed and printed to a premium standard, the publication serves as a valuable corporate branding asset and reinforces the recipient’s brand credibility through one of Malaysia’s leading Chinese-language media organisations.
• Social Media Blitz: Dedicated winner feature write-ups, video clips, and high-impact promotional postings blasted across PWGS’s official and partnered social media channels to maximize digital brand exposure.
报名方式 Entry Process
• 企业/机构/专业工作室简介（支持企业实体申报；若属于新创企业，欢迎符合资格的行业人才或创始人以其企业/品牌名义申报，并附上个人资历作为核心评估），代表作品/项目、经营与诚信声明、影像资料。
• 报名语言： 中文或英文均可，降低区域参选门槛。
• Submissions: Corporate, institutional, or professional studio profiles (Open to corporate entities and professional brands; for newly established startups, qualified industry talents or founders are highly encouraged to apply under their business name, enclosing personal credentials for holistic evaluation), representative works/projects, business & integrity declaration, and visual materials.
• Entries accepted in Chinese or English to lower the barrier for regional participants.
评审流程 Judging Process
• 初审：秘书处核查资格与材料完整性。
• 复审：专业评审团按评分维度评出入围名单。
• 终审：评审团合议 + 现场答辩/实地考察(如适用),选出得主。
• 公正与保密评分：由独立公证或会计师事务所监察;评审需签署利益冲突及保密声明。
• Screening: Secretariat verifies eligibility and completeness.
• Shortlisting: Expert panel scores entries against published criteria to produce finalists.
• Final Judging: Panel deliberation with presentations/site visits where applicable.
• Governance: Scores overseen by an independent notary/accounting firm; judges sign conflict-of-interest and confidentiality declarations.
评审团 Judging Panel
1）资深黄金业顾问级代表兼威省金银饰品商业公会顾问拿督谢扶佑
2）大马厂商公会（FMM）槟州分会主席拿督斯里李忠利
3）马来西亚-中国总商会槟城分会署理会长拿督郑荣兴
4）马来西亚资本公司秘书顾问，UNICORNR 资本公司秘书执行长兼KY TAN & CO 企业顾问陆莉琴
5）星洲日报北马区高级经理洪葆芩
A panel of 5 judges drawn from：
1）Advisor of PWGS Dato’ Chiah Hock Yew,
2）President of Federation of Malaysian Manufacturers (FMM) Penang Branch Dato’ Seri Lee Teong Li
3）Deputy President of Malaysia-China Chamber of Commerce(MCCC) Dato’ Teh Eng Hin
4）Capital Company Secretary Advisor (Malaysia), Chief Executive Officer of UNICORNR Company Secretarial and Corporate Advisor at KY TAN & CO ～Ivy Lok Lee Chin
5）Sin Chew Daily Senior Regional Manager (Northern Malaysia) Magderlynn Ang
六、赞助方案 Sponsorship Packages
七、主办架构 Organisation
主办单位架构 Organising Structure
• 主办单位：威省金银饰品商业公会
• 筹备委员会：统筹活动、赞助与宣传
• 秘书处：报名、评审行政与参选者联络
• 独立评审团: 专责评审，与商务事务分离
• Organiser：Province Wellesley Gold & Silver Ornament Merchants Association (PWGS)
• Organising Committee: Overall event, sponsorship and marketing
• Secretariat: Entries, judging administration and participant liaison
• Independent Judging Panel: Judging only, separated from commercial matters
